Linda Reiff is the president and CEO of the Napa Valley Vintners, the organization that creates unparalleled success and world-wide acclaim for America’s iconic wine region. Under Reiff’s leadership, Napa Valley Vintners (NVV) marketing, promotions, communications, and education efforts have expanded dramatically around the world and the organization has become an influential leader on global wine industry issues. 

Reiff has worked tirelessly to promote, protect and enhance the Napa Valley wine region, and has brought great value to all of its vintners and grapegrowers. Napa Valley produces just 4% of California’s wines, yet accounts for 35% of the economic impact. 

When she started at the NVV in 1995 the organization had 100 winery members and conducted just a handful of marketing programs a year. Today the organization represents 550 wineries and creates nearly 300 programs and efforts annually to: market and promote Napa Valley wines globally; advocate for the industry on key issues at the local, state, federal and international levels; protect the integrity of the Napa name, and provide education, training and resources for winery employees.

The NVV is widely recognized as a leader in environment and community stewardship. Reiff worked to establish the Napa Green third-party certification program and guided significant investments in numerous community organizations. Through its community fundraiser, Auction Napa Valley, the NVV has donated over $245 million to health care and children’s education programs. 

Reiff also led the NVV’s efforts to assist its members and community during and after the 2014 earthquake, 2017 and 2020 fires and pandemic. In 2021 she launched the NVV’s Leadership Development Program to help create the next generation of leaders for the region. 

She has helped establish other organizations and has served as a founding board member of the Wine Origins Alliance, Wine Writers Symposium, Visit Napa Valley and Napa Valley Vine Trail.