Wine Marketing

Wine marketing

UC Davis Campus, Online & Hybrid

This event is presented by UC Davis Continuing and Professional Education.

Discover from top industry experts how to successfully brand, market, and sell wine in the United States. In this five-day, wine marketing program, you’ll connect with experienced wine industry professionals - winemakers, sommeliers, CEOs, retailers, distributors, brand managers, analysts, PR strategists, packaging experts and educators from the University of California. Not only will you gain the real-world knowledge and data that you can apply immediately, but you’ll have amazing opportunities to expand your network.

As part of the M.Sc. in Wine Management of the Organisation Internationale de la Vigne et du Vin (OIV), UC Davis Continuing and Professional Education and the Department of Viticulture and Enology have been coordinating this program for 30 years.

Flexible Options for Enrollment

We are offering two options for enrolling in the entire program: fully online or a hybrid option with the first two days online and last three days in person in Davis, Calif. You can also enroll in a single day (online only) for a topic that interests you most.

Courses Open for Enrollment

More Information and Registration