Calendar of Events

UC Davis Wine Executive Program

When:

Saturday Mar 25th 2017

Where:

What:

UC Davis Wine Executive Program March 25-29 Blends the Business and Science of Winemaking
December 14, 2017
(DAVIS, Calif.) With shifts in consumer demographics, scarce water and stiff competition in the global beverage market, how will wine industry leaders adapt to this time of great change and position their businesses for a successful future?
Now more than ever, industry professionalsand those who service or want to enter the businessneed the skills and techniques they will learn in the Wine Executive Program. From financial analysis to new marketing methods to advances in viticulture and winemaking, this program drives results.
The landscape presents opportunities and pitfalls for every player in the wine industry. Against this backdrop, the UC Davis Graduate School of Management and Department of Viticulture and Enology will host the 18th annual UC Davis Wine Executive Program March 25-29 on campus.
Now more than ever, industry professionalsand those who service or want to enter the businessneed the skills and techniques they will learn in the UC Davis Wine Executive Program. From financial analysis to new marketing methods to advances in viticulture and winemaking, this program drives results. says Professor Emeritus Robert Smiley, director of wine industry programs and a former dean of the UC Davis Graduate School of Management.
Blending the business and science of winemaking, the professional development course focuses on the knowledge and skills that are critical to success in making and selling wine.
Led by renowned UC Davis faculty and expert guest lecturers, the four-day program includes in-depth sessions on financial management, the latest grape growing and wine research, marketing and branding, cost analysis and control, legal issues, and best practices for managing modern winery and vineyard operations.
An optional half-day boot camp kicks off the curriculum, offering industry newcomersand those looking for a refreshera choice of primers on the fundamentals of accounting and finance, or grape growing and winemaking. Sessions will be held in the Graduate School of Managements Gallagher Hall.
In addition, attendees will have the opportunity to visit the institute's experimental vineyard and tour the worlds first LEED Platinum winery. The UC Hyatt Place Hotel at UC Davis located directly behind Gallagher Hall offers accommodations just steps away from the classroom.
Since the UC Davis Graduate School of Management and the Department of Viticulture and Enology partnered to create the Wine Executive Program in 2000, it has drawn over 1000 professionals and become the premier professional development program for the industry. Attendees have come from all facets of the wine business and from all major wine making regions of the world, including 27 U.S. states, France, England, Italy, Australia, China, Chile, Argentina, South Korea, Japan, Canada and the Philippines.
By attracting such a broad mix national and international participants, the program offers engaging discussion about wine industry best practices and valuable networking experiences that endure long after the program.
Sponsors of this years program include Trinchero Family Estates, Wente Family Estates, Wine Business Monthly, Wines & Vines, O-I Packaging Solutions, Constellation Brands, American Ag Credit, and Free Flow Wines. Sponsorship opportunities are still available for those interested. Details are available on the program website: www.wineexecutiveprogram.com.
The registration fee for the full four day program, including Monday morning Boot Camp is $5,250. The fee without the Boot Camp is $4,500. Register before January 31, 2018, and save $250. Special pricing is also available for multiple registrants for the same company.
For more details on the curriculum and faculty, or to register, visit UC Davis Wine Executive Program: From Grape to Table
UC Davis Graduate School of Management
Natalie Frazier, 530-752-6840
nfrazier@ucdavis.edu

Website:

https://gsm.ucdavis.edu/wine-executive-program

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