Wine Executive Program

Students working on group projects

The UC Davis Wine Executive Program is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry. Sessions are tailored to help industry leaders grow their businesses by expanding on such topics as building one’s financial acumen and expanding a company’s current marketing and branding strategies. In addition, participants will be exposed to the latest state-of-the-art technologies and processes for making and selling wine as demonstrated in the new LEED platinum winery at the Department of Viticulture and Enology.

Specifically designed to teach the fundamentals of winemaking and management skills necessary to be profitable in the challenging wine trade, the innovative program is tailored for middle and senior managers from wineries and vineyards of all sizes, industry suppliers, distributors, financial institutions, service providers and affiliated businesses. Investors, developers, entrepreneurs and those looking to enter the wine business also benefit greatly from the program. More than 800 wine industry executives have attended this unique and informative program over the past fourteen years.

The next program will be offered March 22-26, 2015 on the UC Davis campus. For more information, or to subscribe to our blog, visit the UC Davis Wine Executive Program web site at http://www.wineexecutiveprogram.com.