UC Davis Extension Announces the 2011 OIV Wine Marketing Program

Join fellow members of the American wine and grape industry in this unique opportunity to learn about the economics of production and marketing grapes and wine in the United States. As part of the MBA curriculum of the Organisation Internationale de la Vigne et du Vin (OIV), UC Davis Extension and the UC Davis Department of Viticulture and Enology have coordinated this program for more than 15 years.

The program speaker list reads like a “Who’s Who” of the American wine industry, including winemakers, vineyardists, attorneys, accountants, wine marketers, distributors, retailers, leaders of trade associations, regulators and educators from UC Davis. Representing more than 1,000 years of combined experience, more than 40 individuals share their knowledge and insights with conference participants.

•       July 18–29: Mon.–Fri., 8:30 a.m.–5 p.m.

•       UC Davis: Buehler Alumni and Visitors Center, Old Davis Rd.

•       $2,000 for the full two-week course (includes course materials. Meals are not included). Enroll in section 111VIT200. You may enroll by the week for $1,200 per week. One-day enrollments are available for $300 per day.

For a day-by-day agenda or to enroll, call (800) 752-0881 or visit the website: www.extension.ucdavis.edu/winemaking

 UC Davis Extension, the continuing and professional education arm of UC Davis, has been an internationally recognized leader in educational outreach for individuals, organizations and communities for 50 years. With more than 57,000 annual enrollments in classroom and online university-level courses, UC Davis Extension serves lifelong learners in the growing Sacramento region, all 50 states and nearly 90 countries.