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Trellis Research
Relationship between Australian consumers' wine expertise and their purchasing behavior
How does our level of wine knowledge affect the type of wine we buy? This interesting article tells us what type of wine the different Australian consumers like to buy and where.
The full article is available at: http://www3.interscience.wiley.com/cgi-bin/fulltext/120127364/PDFSTART
162 wine expertise and purchasing behavior.pdf